A record €35,000 were raised throughout the McDonald’s McHappy Day campaign, an annual fund-raiser in aid of the Ronald McDonald House Charities’ Malta Chapter which runs a multi-purpose learning centre in Qawra.
The proceeds were collected at McDonald’s nine restaurants across Malta and Gozo throughout the week-long McHappy Day campaign. The total sum raised also includes a donation McDonald’s makes with every Happy Meal sold throughout the year, the sale of raffle tickets, and the donation of points from McDonald’s loyalty programme during McHappy Day.
“Our customers’ generosity throughout last year’s McHappy Day has yet again exceeded our expectations,” said Petre Tintoi, General Manager of Premier Capital, operators of McDonald’s in Malta. “We are proud to be able to make yet another important contribution to RMHC’s Learning Centre, enabling its sterling work with children and young people who need essential support to thrive.”
Martin Xuereb, Chairman of RMHC, explained how the learning centre continues to deliver its support to non-governmental organisations and other entities with the important involvement of 160 professionals and volunteers.
“We recognise the important role we are playing in society, and we are proud of the achievements that we are making in a sector that is seeing increased demand,” added Mr Xuereb.
McDonald’s is operated in Malta by Premier Restaurants Malta Ltd. More than 450 crew at nine McDonald’s serve more than 20,000 customers in Malta and Gozo every day.
Premier Capital plc, the Developmental Licencee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta and Romania, operates 174 restaurants thanks to 10,000 people. More than 150 million customers are served every year across the six markets. Premier Capital is the McDonald’s business within Hili Ventures, a group engaged in food service & retail, real estate & hospitality, and shipping, engineering & technology in 11 countries across Europe and North Africa with a team of 11,000 people.
The Ronald McDonald House Charities Malta Chapter (rmhc-malta.com) is committed to give children access to specialised support to enable them to pursue their education and enrich their lives. It creates, funds and supports programmes to improve the health and wellbeing of children at its purpose-built Learning Centre in Qawra and to serve children challenged by poverty, disability and learning difficulties. On its own and in partnership with other organisations, RMHC hosts educational and therapeutic programmes to assist children and young people gain the core skills and competences necessary for adulthood.
The Ronald McDonald House Charities is an international non-profit network with a mission to keep families with sick children close to each other and to the care and resources they need (www.rmhc.org). McDonald’s has been the RMHC’s Mission Partner since the first Ronald McDonald House was built in Philadelphia in 1974. RMHC delivers programmes and services in more than 65 countries and regions and impacts the lives of millions of children and their families around the world every year.